Episode 11: From Near Bankruptcy To Brick Empire - Lego's Big Rebuild

Lego went from near-bankruptcy to building one of the biggest brands in the world - brick by brick. 

In this episode of Pop Influenced, Demelza Leonard unpacks the bold moves, pop culture partnerships and fan-first strategies that turned Lego into a global icon once again.

From Hollywood blockbusters to Adult fandoms, discover how the brand clicked back into place and what marketers can learn from its epic comeback.